Understanding the customer awareness journey is a massive part of a successful marketing campaign. By mapping the tools and techniques at our disposal, we can asses our current performance and identify the opportunities for improvement.
We use this diagram to help our clients understand the customer awareness journey (or inbound marketing journey).
Often, most of us begin with a social media account but we are not aware of the customer’s larger journey. Therefore, it’s easy for us to miss some of the low hanging fruit.
By using the tools in each step of the inbound marketing journey, we can lead more strangers down the path towards becoming engaged leads who are more likely to buy.
SEO
Google Maps
Media
Blog
Adverts
Social Posts
Insightful content
Targeted emails
Campaigns
Direct engagement
Targeted emails
Reposting
SEO
Maps
Media
Blog
Adverts
Social Posts
Insightful content
Targeted emails
Campaigns
Direct engagement
Targeted emails
Reposting
For more about inbound marketing strategy and techniques throughout Hobart and Australia, contact your mate.
my WordPress mate is a complete website design service and digital marketing company servicing Hobart, Launceston, Tasmania and available where ever you are.
We are WordPress & eCommerce experts who focus on the development of cohesive branding, engaging storytelling and an initiative user journey through sound website design principles & website traffic generation tools like Google SEO.
Everyone needs a mate that does websites.
