Freedom Fitness Tasmania

Web site evolution for a group fitness studio in Hobart

Freedom Fitness Tasmania

Freedom Fitness came to us with a very good, established website. 

However, it was simply lacking storytelling and an informative user journey towards ‘book your free trial.’  They had also grown as a business and wanted to highlight their new ‘products’ – online fitness classes and fitness for mums.

With a range of excellent media files they had already produced, we quickly redefined the user journey and added more story telling about Nathan and his team.  We also thought it was very important to show off their full promo video with sound on. This technique really helps new customers to quickly develop strong feelings about the gym.

The result is a full evolution that pays homage to their previous web design concept; that is now fully responsive to all devices and leads clients intuitively through the business, toward their ‘first free session.’


Testimonial (from Facebook)

I cannot recommend myWPmate highly enough!

They were across every aspect of my business and had a real understanding how to reflect that through the website.

They added much more than I had ever imagined, through both the functionality of the website and great marketing insight that matched both my values and vision for the business.

The result was amazing!

Nathan – Owner / Head Trainer

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