5 things your website must be doing

There are the small but important things your website must be doing.

The web has evolved massively over the last few years. So much so, that we are seeing dozens of websites each week that still scream 2009. But it gets worse. If your website hasn’t been updated in the last 2 years, you are probably missing these 5 super important things.

1. Responsive for mobile devices

Data from our customers suggests that around 70% of web traffic is from mobile devices, leaving around 27% on desktop computers and 3% on tablets.

Like most people, I whip out my phone around 20 or 30 times a day, to Google something, check the weather or look at the latest sneakers from Nike.

If your website is not responsive to mobile;
If your website looks ugly on mobile;
If your company logo doesn’t work on mobile!

You are literally pushing customers away from the shop front. Your website must be responsive to all devices.

2. Google SEO (Search Engine Optimisation)

Google has literally been around for decades, but we are still astounded that many websites simply ignore the power of Google SEO.  And taking advantage of Google SEO is free! 

Every page on your website has the potential to become a supercharged fishing hook that is seeking out new client leads.  Every page on your website, every blog article and every product page, should be linked to Google SEO, to maximise the freely available power of this amazing tool.

With a sound SEO strategy and SEO setup for all of your website pages, you will be highly visible to new customers who are searching for your products or services.


3. Image compression for web

Most people don’t know this, but when compared to the photos from a DSLR camera or smartphone, our screens actually run on a low resolution. This is because camera photos are typically formatted for print media (approximately 6000 x 4000 pixels and 3mb, as in the example below).

What this means, is that loading photos directly from your camera or phone onto your website will slow down the whole website. And if we multiply this by 5, 10 or 20 photos across a single page, we seriously compound the problem. This leads to the terrible jumpy loading of your page and images, just like you’re still running an old-school ‘dial up’ internet connection.

Deliberately formatting your photos to a suitable size and data limit (e.g. below 200kb), for each position in the website, and compressing these photos correctly, will absolutely eliminate slow loading and other speed-related issues. This will ensure that customers are not left waiting for a slow and frustrating page to load.


4. ALT-text for images

Every image published on your website has the potential to be visible in the Google image search results. Simply by adding a deliberate, short description to each image file as we upload an image to our site, we can create visibility within the Google search results for images.

Whilst this might only take an extra 5-10 seconds per image, it is another subtle technique to ensure we pop up in front of a potential customer lead and ahead of our competition. Especially, more so, if we are using professional and evocative imagery on our website.

For the ‘gold standard’, we also complete the image caption data fields, so that customers receive a clear written explanation about each image (however, often this is deliberately hidden from view and unnecessary).

5. https SSL

I know, another acronym. Put quite simply, this is a little security certificate that is installed as a part of your website domain hosting. The SSL certificate increases the authenticity level of your website in the eyes of many web browsers.

Without that little https:// in front of your domain name, your website can be blocked by many standard browsers and simply hidden from potential customers; as if your storefront never existed.

Alright, we said Top 5, but we couldn’t let this leave this little one-off this list.

6. Site icon

For a touch of class, your website should have a super small icon deliberately programmed to appear in the description right up in the top corner of the browser tab or window. I know what you’re thinking, this isn’t important. However, it is these super small details that hint to customers, that you are really professional on all levels.


OK, we’ll admit it, we have gone a little nerdy here. So, if there’s anything that needs explaining, please get in touch for a quick chat or a coffee.

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